Defining the Personalized Connected Experience

Defining the Personalized Connected Experience
  • Consumer Revolution
  • Consumer Revolution
  • Business Transformation

For the past 30 years, enterprise communications have been built around the personal computer. During this time, the traditional PC became central to our professional, and eventually, our personal lives.

Today, we're seeing a role reversal where communication methods used in our personal life are driving changes in the workplace.

With new business models emerging and smart devices proliferating, enterprises want to optimize their business performance and provide an enhanced user experience that includes communications and network access to content and applications from anywhere. This connected experience that delivers personalized value for every individual will change how businesses provide and measure service and deliver tangible outcomes for all levels of the value chain.

The future of the enterprise market is being shaped by mega trends including:

  • A consumer revolution where social networks, mobile devices, and a shift to visual content are all redefining the way people communicate.
  • A technology evolution that uses open architectures and standardized technologies to support the growing demand from new deployment and consumption models.
  • A business model transformation that is accelerated by business and economic imperatives, fueling the demand for pay-as-you-go models supported by new types of hosted and managed architectures known as the "the cloud."

What's the future of enterprise communications?

The future of enterprise communications and services is to provide the infrastructure, ecosystem and services needed to achieve desired business results.

Enterprises need solutions that provide the tangible business outcome that they are looking for and for the customer experience that their customers want.

  • Patients want Doctors to have access to the right information at the right time
  • Teachers want students to learn and students want to enjoy learning
  • Travelers want easy access to their content and applications from where ever they are

The goal is no longer simply communications or connectivity, the goal is the right experience in context.

This means giving users seamless access to the content and applications using their preferred devices, from desk phones to tablets, anytime anywhere, connected to a new generation of intelligent networks. This is how we optimize customer business performance and deliver value.

Building on our rich innovation legacy, we invent breakthrough solutions that support the new uses, technology and consumption models, tailored to satisfy the unique needs of our customers and to fuel their sustainable business growth.

Open collaboration with partners and customers is the most profitable way to generate long-term value for all stakeholders. With them, we create the personalized connected experience that delivers tangible outcomes for shared success.