Consumer Revolution - Reshaping the Enterprise Landscape


Consumers are driving technology changes at home and in the enterprise

BYOD is a consequence of the consumer revolution and its nexus of forces

User experience is critical to the user and the enterprise

A look inside the new enterprise

For the past two decades, the consumer space has led the adoption of new technology. This consumer revolution – where social networks, mobile devices and explosive use of visual content – is redefining the way people communicate in their personal lives as well as at work.

Today, the consumer rules.

The consumer decides how they consume, how they want to be served, how much and when they are going to pay and what they get in return. With new habits and desires, the consumer has created a new landscape. Consumer demands push enterprises, public and private, to rethink the way they serve them and the enterprises' own employees.

Four dimensions of the consumer revolution

Gartner, a leading industry analyst group, calls the four major dimensions of this revolution the "Nexus of Forces", which is comprised of mobility, social networks, the cloud, and information. One consequence of the consumer revolution and its nexus of forces is the "Bring Your Own Device" (BYOD) trend. It is an extension of the Personal Cloud, where everything is available at any time, from anywhere, on any device.

BYOD illustrates the importance of transformation agents and how they are changing (or about to change), the way organizations operate. More and more employees are bringing their personal devices within the enterprise space and use them to perform professional tasks. In most cases those devices are smart phones and tablets.

Alcatel-Lucent is addressing the personal cloud through its enterprise network and communication solutions.