New Channel Strategic Initiative Value for Partners (V4P) intro'd


At a glance:
  • A new strategic initiative is introduced for Alcatel-Lucent Enterprise channel partners selling voice, unified communications, networking and cloud services
  • Program focuses on co-creation with partners to give enterprises tangible outcomes along with a personalized connected experience for customers and end-users
  • Committed to delivering the best partner experience in the market

V4P Value 4 Partner logo
New Value for Partners (V4P) Program Announced to Support Alcatel-Lucent Enterprise Solutions

Strategic initiative promises efficiency, shared success and a joint focus on business outcomes

Further strengthening its position in the enterprise communications market, ALE has introduced a new strategic channel partner initative that helps build revenue for partners with new models and helps enterprises harness the evolution of technology, while achieving tangible business outcomes.

ALE, which operates under the Alcatel-Lucent Enterprise brand, became an independent business in October 2014. In the months since, the business recognized an opportunity to rethink the traditional distribution model to align with market evolutions and create a new partner experience. The launch of the Value for Partners global initiative demonstrates a commitment to engagement, growth and focus to put partners at the center of opportunity.

The Value for Partners (V4P) program has three goals:

  • To significantly cut the total cost of partnership using automation and simplification;
  • To increase partner revenues using Alcatel-Lucent Enterprise solutions through new opportunities and boosting customer adoption;
  • To co-invest in joint transformation through training, automation and go-to-market investments.

To reinforce this new focus, seven Alcatel-Lucent Enterprise Global Partners were presented Partner of the Year awards earlier this year within two distinct categories - Co-Creation of Value and Differentiation, and Personalized Connected Experience.

Jan Zuurbier, ALE vice president of Sales
“We have set a bold and aggressive goal for ourselves. Our ambition is to deliver the best partner experience in the market. By focusing on the proximity, the competencies and the efficiency of partners we can work to understand the customer needs, master the automation tools and deliver on the expected shared-outcomes. Collaboration with our partners is the heart of how we will be successful. Both our company and partners are already excited by this new program opportunity.”