Redington Gulf signs on as a value-added distributor in MEA


At a glance:
  • Redington Gulf signs on to be Alcatel-Lucent Enterprise’s value-added distributor in UAE, Qatar, Oman and Bahrain
  • Redington Gulf will offer Alcatel-Lucent Enterprise’s voice and networking solutions

Partner moving people

Alcatel-Lucent Enterprise today announced the appointment of Redington Gulf as a value-added distributor in UAE, Qatar, Oman and Bahrain. Redington Gulf will offer the entire range of Alcatel-Lucent Enterprise’s voice and networking solutions adding greater reach to Middle East & Africa businesses.
Redington Gulf, one of the leading IT distributors and supply chain solution providers in Middle East and Africa, has evolved from being an IT products distributor to a fully integrated supply chain solutions provider that caters to the IT and telecom sectors with a portfolio of 32 brands. Becoming a value-added distributor of Alcatel-Lucent Enterprise enables Redington Gulf to add to its growing list of telecom-related services.

Alcatel-Lucent Enterprise is a leading innovator in the field of networking and communications technology, products and services. It has a strong direct presence in many markets across the Middle East & Africa as well as a large network of partner representations across the region. Its business has seen significant growth in the region due to the technology evolution seen in the education, hospitality and government sectors.

Alcatel-Lucent Enterprise has been part of very successful infrastructure projects across all industry sectors in the region but has enjoyed particular success in the government, banking, healthcare, hospitality and education sectors. Some of Alcatel-Lucent's key customers include Al Futtaim Group, Bank of Africa, Civil Aviation Authority of Uganda, Dubai Airport, Dubai Economic Department, Dubai Bank, DUCAB, Etisalat, Jumbo Electronics, Saudi Ministry of Culture and Information, Tamdeen Shopping Center Kuwait and University of Johannesburg, among many others.

Ramkumar Balakrishnan, Sr. Vice President, value-added business, MEA, Redington Gulf -- “We always seek to partner with like-minded companies whose end goal is to better serve our customers by employing a solutions-based, value-added approach. Alcatel-Lucent Enterprise is one of the top three enterprise communications and network solution providers globally and this partnership will allow us to deliver a wider variety of services to our customers.”

Baher Ezzat, Regional Director Middle East, Alcatel-Lucent Enterprise -- “Our partnership with Redington Gulf is instrumental in strengthening and growing the Alcatel-Lucent Enterprise position in the GCC. Redington Gulf is a distributor with not only tremendous reach across the Middle East market but also a robust and responsive reseller base. With their significant expertise in the region, Redington Gulf is the right partner to extend our presence into enterprise sectors and further strengthens our long-standing commitment to the growth of the communications infrastructure in the region.


About Alcatel-Lucent Enterprise
Alcatel-Lucent Enterprise is a world leader in communications, networking and cloud solutions for businesses of all sizes, serving more than 500,000 customers worldwide. Our on-premise and cloud-based solutions help organizations enable collaborative conversations fostering customer and employee engagement over intelligent, adaptable and cost-effective networks.

Alcatel-Lucent Enterprise leverages a global team of technology experts, service professionals, and a global partner ecosystem to meet the unique needs of small businesses to global companies with tailored offers that meet requirements of various market segments and industries.

About Redington Gulf
Redington Gulf (a subsidiary of Redington India) is a leading supply chain solution provider in Middle East, Africa, Turkey (via Arena Bilgisayar) and CIS region for over 40 leading manufacturers of Information Technology, Telecom and Lifestyle products. Its highly advanced and comprehensive supply chain solutions enable organizations to create customer experiences consistent with their brand values and meet dynamically changing market requirements.

With a market penetration of more than 24 countries, supported by a distribution network of more than 12,000 channel partners and over 16 stock points across the region; Redington Gulf is firmly positioned as a leading supply chain solutions provider in the region for IT/Electronic products & services. A strong management team, robust and automated order processing systems, professional business development team supported by a dedicated execution team makes Redington Gulf a Distributor of Choice to both vendors and resellers.