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Al-Futtaim offers ALE Network on Demand services


**Al-Futtaim press release**

Network On Demand Identity
Al-Futtaim Technologies introduces a radical new approach to network infrastructure

Alcatel-Lucent Enterprise Network on Demand aligns network infrastructure costs with usage to enable companies to improve business results

Al-Futtaim Technologies recently held an event for its customers in Dubai to introduce a radical new approach to network infrastructure.

The event, held in partnership with ALE, marketed under the Alcatel-Lucent Enterprise brand, showcased the new Network on Demand (NoD) service which enables businesses to enjoy the latest networking technology on a pay-per-use basis. This new consumption model offers companies an alternative to capital expenditure, enabling them to focus investing in key business priorities and to link infrastructure operational spending with changes in their business requirements.

Venkat Raghavan, General Manager of Al-Futtaim Technologies said: “We are very excited to bring to the market a unique business model for network infrastructure, one that will appeal to business and IT leaders simultaneously. NoD removes the upfront capital cost of equipment for businesses and aligns the cost to the actual use. This solution is ideal for businesses seeking the latest technology while only paying for what they need and when they need it.”

NoD is a unified and secure LAN/WiFi managed service. To deliver faster implementation and improve client satisfaction, business partners can rely on automated, ‘out-of-the box’ cloud managed tools that simplify their task in designing, delivering and managing the client’s network. Leveraging these tools,, Business Partners can also uniquely bundle usage-based billed applications with with the networking infrastructure to differentiate and match their customers’ technology consumption needs..

With the new NoD offering, business are only charged for the daily use of network devices whether or not they are in use. For example, education institutions with limited network activity on weekends and holidays would not be charged for parts of the network not being used; network connectivity service for hotel rooms can be charged based on occupancy; areas of stadium facilities which are typically occupied only part of the week would only be charged during usage periods.

Baher Ezzat, Regional Director Middle East, ALE, said: “NoD will completely revolutionize the way businesses set up their network infrastructure. With this solution, the power now lies with the customer who can better control and optimize their costs. With NoD, businesses can now scale up or down their network requirements to better suit their consumption.”

About Al-Futtaim Technologies
Al-Futtaim Technologies is a leader in Converged Systems Integration and a member of the Al-Futtaim. Al-Futtaim Technologies provides complete business solutions to large, medium and small customers that include Networking solutions, IP Telephony, Infrastructure, Contact Centre solutions, Business applications, ELV Systems, Professional Audio Visual Solutions, and Managed Services. The solutions are further complemented by services that include project management, installation, testing, commissioning and after-sales maintenance contracts. Al-Futtaim Technologies partners with best-in-class vendors such as Panasonic, Alcatel-Lucent, Eutech and Microsoft Business Solutions amongst others to deliver a full spectrum of solutions to customers. Al-Futtaim Technologies is based out of the UAE and has branch offices in Doha, Qatar, and across Pakistan to service these burgeoning markets. For more information, please visit: