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Bluechip Infotech expands its offer for managed service providers


Network On Demand Identity

ALE, operating under the Alcatel-Lucent Enterprise brand, today announced that it has added a new distributor to its channel in Australia. Effective immediately, Bluechip Infotech will begin distributing the full range of Alcatel-Lucent Enterprise business communication products and services to its partners and customers in Australia.

Phil Lancaster, Director of Enterprise at Bluechip Infotech said, “We look forward to offering Alcatel-Lucent Enterprise products to help Bluechip Infotech clients evolve communications for their business and their customers. ALE has a strong reputation as a vendor that values its customers, partners and distributors. We are excited to be working with them to bring Alcatel-Lucent Enterprise communications and network solutions into the market.

“It’s a truly exciting time to be in the technology industry as the traditional IT channel evolves. ALE is one of the vendors that truly understands the dynamic nature of the channel and the way customers are changing the way they buy technology.”

Adding Alcatel-Lucent Enterprise communications and networking solutions expands Bluechip’s portfolio, enabling their partners to offer new consumption-based pricing models such as Alcatel-Lucent Network-on-Demand and Alcatel-Lucent OpenTouch® Enterprise Cloud in the near future.

Chris Downes, Channel Sales Director, ALE said, “Bluechip is an important player in the Australian IT Midmarket and SMB markets, with an increasing focus on solutions for enterprises. With comprehensive national coverage across all vertical industries, Bluechip is well positioned to bring OpenTouch Enterprise Cloud and networking infrastructure solutions to those markets”

“Bluechip represents an excellent opportunity for ALE to provide its new consumption-based offering in Australia. Their extensive relationships with Managed Service Providers in Australia offers ALE an attractive new market for these services.”

This announcement follows the launch of Alcatel-Lucent Enterprise solutions for new business models whereby the company works with its partners to deliver network and communication technology to customers with consumption-based billing models while sharing the risk accordingly. Bluechip Infotech will form a crucial component on that strategy into the future.

About Us

Our company is a leading provider of enterprise communications solutions and services, from the office to the cloud, marketed under the Alcatel-Lucent Enterprise brand. Building on our established heritage of innovation and entrepreneurial spirit, we operate globally with 2700+ employees in 100+ countries worldwide, with headquarters near Paris, France.

With communications, networking, and cloud solutions for business of all sizes, our team of technology experts, service professionals, and 2900+ partners serve more than 830,000 customers worldwide, tailoring and adapting our solutions and services to local requirements. This provides tangible business outcomes through personalized connected experiences for customers and end users.

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About Bluechip Infotech

Bluechip Infotech was established in 2001, focuses on delivering the latest IT products to a wide channel base while maintaining a dedicated commitment to first class service. With Australian offices in Sydney, Melbourne, Brisbane, Perth and Adelaide we are able to back our commitment to service through localised support.

The key to Bluechip's success is in our strategic implementation of the latest technology, broad access of IT channels and markets driven, highly motivated sales team. Thus we guarantee full comprehensive understanding of products and target markets allowing us to provide cost effective solutions to our partners, Bluechip Infotech has a long and successful history dealing with the SMB and Education through our channel partners. Our value is that we bring the Channel and Vendors together to provide solutions through cooperation. We are a continually evolving company that continues to work hard in its traditional distribution market to consolidate and improve its position, but one that is looking to develop new market and partnerships with customers and Vendors, locally and overseas to help growth and diversification.