Ahlsell gets new voice system across Scandinavia


At a glance
  • One of Scandinavia's largest tools, parts and machinery trade-only retailers opts for the flexibility of mobiles and softphones for employees
  • 4,000 staff in Norway, Finland, Denmark and Sweden integrated across single voice platform from Alcatel-Lucent
  • One of the largest implementations of its kind in Scandinavia

Ahlsell consolidates its voice communications across Scandinavia with Alcatel-Lucent Enterprise

Alcatel-Lucent Enterprise today announced that it has been selected by leading Scandinavian trade parts, tool and machinery supplier, Ahlsell Group to install its market-leading OmniPCX Enterprise solution. The new solution will provide Ahlsell with 4,500 extensions over 200 locations across four countries, with a focus on giving employees the ability to communicate using mobile devices and softphones via office PCs. This project is the largest of its kind within Scandinavia and was implemented by Alcatel-Lucent and its partner TDC Sweden.

The solution, which will allow the addition of an integrated contact center to improve customer service, will be installed across the whole of the Nordic region. It is based on the Alcatel-Lucent OmniPCX Enterprise Communication Server, alongside OpenTouch Multimedia Services. Having a common telephony platform for both fixed and mobile across all sites will reduce costs and enable higher levels of collaboration between Ahlsell’s many sites.

TDC Sweden is a partner of Alcatel-Lucent in the Nordic region, and a subsidiary of TDC Group, Scandinavia's third largest telecommunications company which was founded in Denmark in 1882.


Gunnar Haglund, Chief Financial Officer, Ahlsell
“A common Nordic telephony platform for Ahlsell reduces costs and enables integration with other systems. Modern functions such as that of the contact center improves Ahlsell's customer service. Availability and good mobile coverage are the focus for Ahlsell's telephony, and with TDC as a supplier, we are confident of being able to achieve our goals.”

Thomas Berger, Head of Enterprise CU, Nordics and Baltics, Alcatel-Lucent Enterprise
“We are delighted to announce the implementation of one of the largest projects of its kind in the Nordic region. We have seen significant growth in the retail market over the past twelve months and as a result, Ahlsell saw a distinct need for high-quality communication between all of its offices and stores across the entire Nordic region. We are pleased that our OmniPCX Enterprise offering has been selected as the core component of this solution.”