Joining Forces with 3KV for Growth in Germany


Partner moving people

New Value-Added Distributor of data and network technology

3KV and Alcatel-Lucent Enterprise have entered into a strategic partnership. Effective immediately, both companies are joining forces to win new data and network technology customers. The partnership agreement, which makes 3KV a Value-Added Distributor of Alcatel-Lucent Enterprise, was signed during CeBIT 2014 at Hanover.

3KV is a leading specialist distributor for customized solutions in the IT area: infrastructure and security, passive network infrastructure and cloud solutions. With its excellent reseller network, the Munich-based company has access to resellers whom Alcatel-Lucent Enterprise was not able to address with their existing distribution landscape.

Alcatel-Lucent Enterprise had specifically searched for a distributor who specializes in network infrastructures and would help them strengthen their market position in this segment and continue their distinct growth in data communications. With 3KV, the company found the ideal partner for this ambitious strategy.

3KV considered Alcatel-Lucent Enterprise’s trend-setting technologies and the breadth of their portfolio a major incentive for the cooperation. They were also impressed by their new partner’s continuous growth: According to IDC, Alcatel-Lucent Enterprise is the fastest-growing vendor of Ethernet switches.*  3KV is convinced that the partnership will provide their reseller community with a sound basis for additional business and profitable growth.

With a clear focus on addressing individual customer needs – especially in medium-sized enterprises – and the acquisition of new resellers, both companies plan to grow together.


Falk Raudies, CEO, 3KV GmbH:
“3KV and our partners are looking forward to working with Alcatel-Lucent Enterprise. Under this distribution contract, 3KV will deliver net-new business for Alcatel-Lucent Enterprise and provide our resellers with a differentiating and profitable market proposition. Alcatel-Lucent Enterprise’s technology vision and ability to deliver were critical elements of our decision to work together.”

Marcus Hänsel, Vice President, Alcatel-Lucent Enterprise Germany:
“We appreciate the focus which 3KV puts on our network portfolio and their commitment to work with us on increasing our market visibility and on winning new resellers. For 3KV, Alcatel-Lucent Enterprise’s portfolio is a perfect complementary offer. This provides both our companies with profitable business that will result in increased market shares.”

About 3KV

Since it was founded in 1996, 3KV has developed into a leading specialist distributor for wireless and wired IT network infrastructure and security solution. 3KV is a subsidiary of HPI AG (Hoechst Procurement International, Francfort Stock Exchange: CEW3), a leading industry service supplier for strategic purchase management.
Two companies are now united under the roof of 3KV – the former TND AG and 3KV GmbH – that are both successful and fast-growing specialist distributors for wireless and wired IT infrastructure, security, server and storage systems as well as cloud computing solutions.

*Figures published by IDC indicate that Alcatel-Lucent’s growth in the Ethernet switch segment in 2013 was over 17%, some 5 times the segment average.